Simon Stock

Advertising Photographer
London, UK

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What is the earliest memory you have of photography?
Being given a 35m film SLR and photographing a local lake where I was fishing. It as the first time I composed an image and felt the excitement of taking a photograph.
Was there a single moment when you realised that you wanted to take photos for a living?
There wasn't a single moment but more the fact that photography became the reason to get up in the morning and explore new ideas, see the world in a different way.
What do you love most about photography?
The part I love about photography is the travel, I have been lucky enough to see places, cultures and meet people from all over the world that I would not have had the chance to otherwise.
What is the hardest part of being a photographer?
The hardest part of being a photographer is keeping your imagery relevant to the market place. You can not rest on your laurels and must keep pushing your art forward always looking to evolve as an artist.
How would you describe your style and how did you find it?
My main influence on my style especially in the beginning was the epic imagery of wide screen westerns by directors such as John Ford. I think this influence has carried on throughout my career as my style has evolved I can still see these early influences in my work. I am very interested in scale and the relationship of an object (wether it's a car or a person) in it's environment.
Who are some clients you work for now?
Recent clients include Bentley, Ferrari, Abu Dhabi Tourism, BMW, HSBC, BASF, Unilever, Chrysler.
Have you had a mentor or an advisor in your career? What did they teach you?
My teacher at University was a big influence early on as he taught us to be inquisitive and to constantly question things. He showed us the importance of art history and
What would you recommend to someone just starting their career?
My advice to anyone wanting to be a photographer is to decide what area you would like to work in and then try to work for the best photographer in that field. The photographer you work for is the level of the industry you enter at when you start your career as a photographer.
Finally, what has been the best piece of advice you have ever received in regards to photography or business and from whom?
Surround your self with the smartest people you can as you are the sum of your five closest friends.